A simple branding brief provided during college in 2019, this brief requested the design of the future 2024 Paris olympic games.

Using the main colours associated with France/ Paris and using the previous olympic logos and their development as reference to keep my design in line but also the next step for the franchise, I created the running man design, an abstract inspired design, drawing inspiration from the 2012 London olypics logo design.

With the logo design, I created some promotional material to show its possible integration, wrapping around the athletes to reflect their constant movement and their drive to win.

2024 Paris olympics branding